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Commercialization & Growth.

Define your product and franchise strategy from pre-launch to end-of-lifecycle.

See our full suite of Commercial Strategy services

What we do.

Rely on our expertise to guide your product and franchise strategy at every point of the commercialization journey from pre-launch to end-of-lifecycle. Our strategic guidance and tailored customer engagement models are fit for pharmaceutical commercial strategy success in an evolving world.

How we help.

Whether you’re looking to commercialize a new product or advance an established one, our experts will help you understand the market opportunity and develop winning strategies to pursue it.

The foundation of a successful launch is a deep understanding of the science, competitive landscape, real-world clinical practice, stakeholder needs, and engagement opportunities that surround it.

Changing the trajectory of marketed brands and franchises requires an unbiased perspective willing to challenge convention with a deep understanding of market dynamics and ability to support leadership alignment and field execution.

Learn about our Centers of Excellence

We can help with:

  • Scientific and clinical needs mapping and competitive landscape profiling
  • Opportunity evaluations and demand estimation
  • Product positioning and clinical differentiation
  • Commercial guidance on clinical/regulatory strategy
  • Pharma launch strategy and organizational go-to-market design
  • Stakeholder segmentation and engagement planning
  • Portfolio and therapeutic area strategy
  • Brand performance and growth strategy
  • Performance tracking and evolving opportunities in dynamic markets
  • Geographic expansion strategy

Featured case study

Growth strategy in an evolving market.

We worked with a client of core product franchise at a top biopharma company to deliver on a growth strategy among an evolving market.
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Featured

Growth strategy in an evolving market: Market sizing and strategic planning

A biopharma company sought unified view on market dynamics and strategic opportunities for its business decisions.

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Breaking through tomorrow’s market.

Our experts can support the development of your go-to-market strategy centered on a future-proofed customer engagement model to help you unlock value and drive performance.

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Get to know some of our experts.

Scott Gilbert

Partner

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Antonio Iervolino

Partner

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Ankit Patel

Partner

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Latest thinking.

Get the latest insights and perspectives from our experts.

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Simplify to amplify: “Declutter” your current Customer Engagement approach to maximize value

Learn how Putnam reviewed the paths took by five prominent biotech companies to establish itself as a successful commercial-stage organization.

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Global commercialization blueprint for emerging biotech

An emerging biotech sought Putnam’s guidance to design and execute the global commercialization of its asset for a rare oncology indication.

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Re-envisioning stakeholder engagement through the “Micro-Enterprise” model

A rapidly shifting healthcare landscape and a wave of cost-containment initiatives destined to put further pressure on the pricing of pharmaceuticals.

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A look ahead at go-to-market innovation in rare diseases

Over the last decade, rare diseases have represented an increasingly popular growth avenue to offset the challenges faced in other mature franchises.

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Get in touch.

Looking to get in touch with an expert or team member?

Tell us how we can help.

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