Our client, the VP of a core product franchise at a top biopharma company needed to identify key opportunities for their business and capture a single unified viewpoint on market dynamics and evolving strategic opportunities.
Our team leveraged HCP quant, qual, patient chart audits, and real-world data to complete a comprehensive Market Map of the current and future environment to:
Business unit strategy and tactics
Performance guidance and opportunity valuation
Alignment and acceleration of other insights projects
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Refined HCP targeting in rare disease using integrated data, boosting hit rates from 10% to 50% and delivering 3x ROI in 6 months.
Read moreUsed GenAI to benchmark digital voice in oncology, boosting engagement & leadership via LinkedIn, DEI & clinical messaging.
Read moreFuture-proofed data strategy with Putnam: gaps identified, vendors vetted, leading to a first US multi-source tokenized DB.
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