Home Our expertise Medical & Scientific Affairs Launch Strategy

Launch Strategy.

Prepare for launch with a customized strategy.

What we do.

We combine our experience across therapeutic areas, rare diseases, biologics, vaccines, cell and gene therapies, and autologous & allogeneic cellular therapies with innovative perspectives to deliver bespoke strategies for the entirety of your launch.

How we help.

Centered on deep vertical expertise and paired with a pioneering ethos, we combine our scientific and industry experience with proven frameworks to support launch planning, engage with stakeholders, and support medical affairs structure and metric requirements.

We can help you with:

  • Strategic medical launch planning
  • Stakeholder strategy and engagement plans
  • Landscape assessment and country engagement strategy
  • Advisory boards, interviews, and surveys
  • Center of excellence profiling, best practices, and referral networks
  • Organizational structure and benchmarking
  • Medical ATUs, sentiment analysis, and behavior change in claims and EHR data
  • Medical insight frameworks and dashboards
  • Determination of relevant KPIs and impact metrics for success

Get to know some of our experts.

Lori Klein, PharmD

Partner, Medical and Scientific Affairs Practice Lead

Erika Ray, PhD


Ryan Wyrtzen


Get in touch.

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