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Commercial Strategy.

Commercialize with confidence to create a real, lasting impact.

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What we do.

We provide commercial consulting and advisory solutions across the product development and commercialization lifecycle.

Grounded in scientific and strategic excellence and delivered by experts with deep therapeutic area expertise, our solutions help maximize the commercial success of your product and portfolio to ensure the greatest clinical impact to patients.

How we help.

Our pharmaceutical commercialization services span the product lifecycle, serving many of the most innovative and fastest-growing products of the last decade.

With our comprehensive understanding of the clinical landscape, commercial landscape, and interdisciplinary approach, we help our clients make decisions that maximize their product’s impact.

Learn about our Centers of Excellence

At each phase of the product journey, our strategies will help you commercialize with confidence.

  • Portfolio strategy
  • BD scans and due diligence
  • Early commercial strategic planning
  • Market opportunity identification
  • Positioning and branding strategy
  • Customer engagement strategy
  • Data strategy
  • Integrated data analytics

Commercial services.

Portfolio, Licensing & Development

Prepare for lasting clinical and commercial success when you build and optimize your product and portfolio value with us.

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Commercialization & Growth

Rely on our expertise to guide your product and franchise strategy at every point of the commercialization journey from pre-launch to end-of-lifecycle.

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Data Strategy, Analytics & AI

Leverage the sea of data and life science analytics available today to guide your product strategy and optimize customer engagement.

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Case studies in related areas.

See how we’re helping clients solve key challenges and deliver on their ambitions.

More insights

Growth strategy in an evolving market: Market sizing and strategic planning

A biopharma company sought unified view on market dynamics and strategic opportunities for its business decisions.

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Integrated data platform creation

The client team wanted to create a best-in-class data platform to support insights, forecasting, targeting, next generation data modeling.

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Early oncology portfolio execution roadmap

We developed a forward-looking early development program evaluation tool that identifies key inflection points for early oncology portfolio.

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Our Commercial practice lead.

Matthew Riordan

Chief Operating Officer, Commercial Practice Lead

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About Matthew.

Matt serves clients within the life science industry on commercial strategy issues. He has led projects that leverage detailed and integrative analytics to inform critical strategic decisions, focused on market opportunity identification (including physician and patient segmentation), product positioning and launch strategies, and customer engagement model design. He has deep expertise in complex hematology/ oncology, immunology, and orphan disease markets, with significant experience in cardiovascular, CNS, and infectious disease markets. He has led multiple internal knowledge development initiatives for the firm, including research on state-of-the art approaches to segmentation, understanding adherence from a business perspective, and integrating clinical and access research to inform comprehensive assessments of market potential.

Latest thinking.

Get the latest insights and perspectives from our experts.

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Key trends driving the emergence of targeted radiotherapeutics as an oncology therapeutic pillar

Targeted radiopharmaceuticals are transforming cancer treatment and may become the ultimate focal therapy.

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Simplify to amplify: “Declutter” your current Customer Engagement approach to maximize value

Learn how Putnam reviewed the paths took by five prominent biotech companies to establish itself as a successful commercial-stage organization.

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Welcoming a new Principal and Partner to our team

We have recently welcomed two new Principals to join our team in Philadelphia and San Fransisco.

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Welcoming new principals to our team

We have recently welcomed three new Principals to join our team across New York, Switzerland, and New Jersey.

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