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Explore our latest insights and perspectives in these life science resources, news articles, and events.

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Lessons to optimize EMA regulatory success using sin...

We set out to understand the likelihood of regulatory approval of oncology-based single-arm trials by the European Medical Agency (EMA).

Medicare Price Negotiation: Putnam’s Round One Picks

As provisions of the Inflation Reduction Act (IRA) of 2022 begin to take effect, Putnam continues to analyze the implications…

A new model for driving patient engagement in health...

Supporting and empowering patients are objectives stated by nearly every life science company. Yet efforts to support patient engagement often...

Trends in Medical Affairs at MASS East 2023

The dialogue at the Medical Affairs Strategic Summit East conference highlighted the enthusiasm within Medical Affairs to leverage artificial

Re-envisioning stakeholder engagement through the “M...

A rapidly shifting healthcare landscape and a wave of cost-containment initiatives destined to put further pressure on the pricing of pharmaceuticals

Trends in Medical Affairs at MAPS 2023 annual meeting

At this year’s sold-out Medical Affairs Professional Society (MAPS) Annual Meeting in Nashville, the evolution of Medical Affairs as a pivotal...

Key questions to address in early development to max...

The American Association for Cancer Research (AACR) Annual Meeting is right around the corner, and while the data presented likely won’t make the...

A look ahead at go-to-market innovation in rare dise...

Over the last decade, rare diseases have represented an increasingly popular growth avenue to offset the challenges faced in other mature...

5 value-creation system drivers for go-to-market suc...

Read how the dynamic healthcare landscape: Elevate pharma GTM strategies to seize $450bn revenue surge by 2028, driven by new therapies.

Value, Pricing and Access practice: Where are we in...

The drug development pipeline has evolved from primary care to specialty and now advances deeper into exquisitely...

Winning the go-to-market game: Standing out in tomor...

Ahead of Reuters Pharma 2022, Antonio Iervolino, Partner out of our Putnam London office describes 5 major shifts that...

Identifying micro-moments and how to leverage them

Discover the untapped potential of patient journeys – explore micro-moments with Putnam for better healthcare insights and patient satisfaction.

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