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The expanding concept of value – Implications for manufacturers and payers

Less than 1 min read
Ruth Zeidman David Cork

The concept of value is expanding beyond the traditional payer focus. In this micro-tutorial, we describe expanded value drivers that payers now consider, and how to address the challenges of incorporating them into payer/HTA frameworks and generating robust supporting evidence.

 Tutors

  • Ruth Zeidman, Senior Principal, Market Access Strategy
  • David Cork, Senior Consultant, Market Access Strategy

 Content

  • Expanding value beyond traditional drivers
  • Incorporating expanded value into HTA and payer frameworks
  • Generating evidence to support expanded value drivers
  • Moving towards robust, transparent and holistic value assessment

 Audience

  •  Market access and HTA teams with responsibility for developing and implementing payer value strategy and evidence generation planning

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