Identifying micro-moments and how to leverage them

Mariia Dronova

Value of Equity in HTA: Current Guidelines and What to Expect

Equity in HTA is evolving. Explore current guidelines, future trends, and how Putnam advances equity methods in health assessments.

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Thomas Leahy

Why Real-World External Control Arms Are Gaining Ground in Health Technology Assessment

Discover how real-world external control arms (RW-ECAs) provide robust comparative evidence for HTA submissions when RCTs are impractical or unethical

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Yemi Oluboyede

Unlocking Patient Insights in HEOR Through Netnography: A Scalable Qualitative Research Method

In pharma commercialization, AI and analogs set the stage, but human insight drives strategies that break precedent and win markets

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