Putnam PHMR’s client needed a detailed description of multiple myeloma treatment patterns and resource utilization in Japanese patients.
Using the data source of The Medical Data Vision (MDV) database (2008 – 2015), our RWE and
Biostatistics team worked to:
With our RWE and Biostatistics team’s findings, we came to the solution of generating a retrospective longitudinal observational cohort study exploring the treatment pattern of patients and related outcomes in patients with multiple myeloma.
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Refined HCP targeting in rare disease using integrated data, boosting hit rates from 10% to 50% and delivering 3x ROI in 6 months.
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