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Launch Strategy.

Prepare for launch with a customized strategy.

See our full suite of Medical & Scientific Affairs services

What we do.

We combine our experience across therapeutic areas, rare diseases, biologics, vaccines, cell and gene therapies, and autologous & allogeneic cellular therapies with innovative perspectives to deliver bespoke strategies for the entirety of your launch.

How we help.

Centered on deep vertical expertise and paired with a pioneering ethos, we combine our scientific and industry experience with proven frameworks to support launch planning, engage with stakeholders, and support medical affairs structure and metric requirements.

Learn about our Centers of Excellence

We can help you with:

  • Strategic medical launch planning
  • Stakeholder strategy and engagement plans
  • Landscape assessment and country engagement strategy
  • Advisory boards, interviews, and surveys
  • Center of excellence profiling, best practices, and referral networks
  • Organizational structure and benchmarking
  • Medical ATUs, sentiment analysis, and behavior change in claims and EHR data
  • Medical insight frameworks and dashboards
  • Determination of relevant KPIs and impact metrics for success

Featured case study

Local medical launch readiness plans.

We provided our client with the development of local medical launch readiness plans for a new vaccine.
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Featured

Local medical launch readiness plans

Putnam helped the client to support development of local medical launch readiness plans for a new vaccine.

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Get to know some of our experts.

Lori Klein, PharmD

Partner, Medical and Scientific Affairs Practice Lead

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Erika Ray, PhD

Manager

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Ryan Wyrtzen

Partner

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Latest thinking.

Get the latest insights and perspectives from our experts.

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Trends in Medical Affairs at MAPS 2023 annual meeting

The evolution of Medical Affairs as a pivotal strategic leader at this year’s sold-out Medical Affairs Professional Society (MAPS).

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Designing a lean launch strategy and GTM model

A global, top-10 pharma client sought Putnam’s guidance on developing a lean launch strategy for a novel cell therapy in oncology.

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Local medical launch readiness plans

Putnam helped the client to support development of local medical launch readiness plans for a new vaccine.

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AI algorithm landscape assessment

Read how our client aims to locate organizations advancing AI algorithms for rare disease detection.

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Get in touch.

Looking to get in touch with an expert or team member?

Tell us how we can help.

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