With 16 years of big data experience, and recent Data Practice expansion, Putnam brings…

  • Unparalleled knowledge of the evolving data landscape, both traditional sources and emerging players
  • A long track record of innovating and enhancing cutting-edge use cases to drive strategy and tactics

 

Strengths chart
Why Choose Putnam?
Putnam Associates
Our Competitors
Strategy

Strategic framing and commitment to impact in everything we do

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Insight

We Combine

Advanced data & analytics competencies

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Deep therapeutic area knowledge

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Intimate understanding of key stakeholders: physicians, patients, nurses, hospitals, payers

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Clarity

We Deploy

World-class data-technical competencies

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World-class market research capabilities — to get at the whys behind the whats

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Partnerships

We have recently launched non-exclusive data partnerships with several leading data providers to facilitate deeper prequalification of datasets, comprehensive coverage and faster execution of projects

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Why Choose Putnam?
Putnam Associates
Strategy
Our Competitors
UnsupportedUnsupported

Strategic framing and commitment to impact in everything we do

UnsupportedUnsupported
Putnam Associates
Insight
Our Competitors
SupportedSupported

Advanced data & analytics competencies

SupportedSupported
SupportedSupported

Deep therapeutic area knowledge

SupportedSupported
SupportedSupported

Intimate understanding of key stakeholders: physicians, patients, nurses, hospitals, payers

SupportedSupported
Putnam Associates
Clarity
Our Competitors
SupportedSupported

World-class data-technical competencies

Unlikely to SupportUnlikely to Support
SupportedSupported

World-class market research capabilities — to get at the whys behind the whats

UnsupportedUnsupported
Putnam Associates
Partnerships
Our Competitors
SupportedSupported

We have recently launched non-exclusive data partnerships with several leading data providers to facilitate deeper prequalification of datasets, comprehensive coverage and faster execution of projects

SupportedSupported

Projects

R&D/Early Commercial Teams

  • Patient journeys, unmet need assessments, and forecasting

Brand Teams (Pre-Launch & In-Market)

  • Data-source evaluation, optimization and architecture
  • Rich market landscapes – tracking, dashboards, physician targeting & segmentation, predictive analytics and brand strategy

Pricing & Market Access

  • Deep dives on billing & coding, charges submitted and reimbursed, and payer – Health-Care-Organization dynamics
  • RWE analysis in support of Pricing & Market Access, EU Health Technology Assessments

Data Strategy Development

Goals & Strategic Framework
  • Putnam conducted workshops to draw a map of data needs driven by cross-functional business needs and aspirations
  • Working with the team, Putnam identified and prioritized gaps in existing data available holding back the team and
Evidence & Insight
  • Drawing from Putnam’s proprietary data vendor library, we vetted Top 15-20 data/token vendors for their abilities to meet the identified data needs; the data strategy was crafted based on alignment with the client team
Impact
  • Putnam empowered the client to develop the 1st effort in the US to build a multi-sourced tokenized database that combines two of the leading claims solutions, which adds significantly improved coverage vs. what is available on the market

Get in Touch

We partner with clients to address the most complex challenges facing the life sciences industry. Our carefully designed evidence-based strategies allow us to generate winning insights for our clients all over the globe.

How can we help you and your team?
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Strategy for the Life Sciences