On the cutting-edge of customer engagement.

Build an intimate understanding of the environment, its interconnected stakeholders and where value is generated and align the customer engagement model accordingly.

Revise investment model to optimally allocate resources among the key customer jobs needed to capture the full asset value along the patient funnel.

Re-design the back-office and frontline organization via an outside-in perspective centered around the key customer jobs required to maximize customer experience and, ultimately, the value of the asset.

A global, top-10 pharma client sought Putnam’s guidance on developing a lean launch strategy for a novel cell therapy in oncology and how to best engage with customers given the small footprint of hospitals certified to administer cell therapy.

Putnam developed a robust launch plan aligned to key launch objectives. Putnam’s lean go-to-market strategy optimized balance between personal promotion and digital strategy. Through studying suitable analogs and following launch best practices, detailed plans for engaging HCPs & patients, as well as providing a go-to-market design, budget, and sizing for all customer facing roles.

Our lean, go-to-market strategy provided the client an optimized balance between personal and non-personal promotion, allowing the client to adequately forecast, allocate resourcing, and identify “jobs to be done” pre and post-launch.