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Nurse Practitioners and Physician Assistants: Often Untapped for Sales and Marketing Initiatives

Both Nurse Practitioners (NPs) and Physician Assistants (PAs) have prescriptive authority in many U.S. states. Recent research indicates that NPs and PAs are prescribing more drugs and do so with more autonomy than in the past. These findings suggest that both NPs and PAs are attractive, often untapped target groups for pharmaceutical sales and marketing initiatives.

In this issue of Inflection Point, we show how a better understanding of NP and PA prescribing patterns influence your particular product and how their role will become increasingly important to sales representatives in the years to come.

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