Our Capabilities
Putnam Associates offers a full portfolio of services to clients in North America and Europe, including corporate strategy, product positioning, competitive analysis, and economic studies.
Our research and analysis will help you to change the shape of the product life-cycle curve; position and launch a product for rapid market penetration; create on-going promotional initiatives to achieve maximum market share and market expansion; and develop strategies to enhance the staying power of your products in the competitive marketplace. We often support a product throughout its entire life-cycle, enabling us to leverage our knowledge of the overall market context to provide a time-critical solution to the particular problem at hand. We also work with you to enhance synergies across product lines through franchise development, targeted product acquisitions, and operational improvements.Our analyses will help you to prioritize your activities to ensure that your selected programs and messages yield high and quantifiable returns on investment. In today's dynamic and highly competitive marketplace, a solid understanding of your markets, customers, and competitors is critical to help reduce the uncertainty in your business decisions.
Please click on a topic below for details on some of our recent case examples.
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Putnam Associates, Inc. - 25 Burlington Mall Road - Burlington, MA 01803